Partnership with DriveFactor set to boost usage-based policies


Admiral Insurance is to expand its telematics-based offerings throughout the UK via a partnership with telematics firm DriveFactor.

DriveFactor will power a version of Admiral’s Bell Safe Driver policy, which offers discounted car insurance to UK car owners.

Admiral head of telematics Sarah Harris said: “In partnering with DriveFactor, we’ll be able to reward our drivers for safer driving. DriveFactor’s depth of analytics and ease of implementation reinforce our customer-centric strategy as we move forward in offering our customers fair insurance rates that they can influence every time they drive.”

DriveFactor supports and manages hardware, data services and analytics, and hosts an online user portal to give drivers access to their data.

DriveFactor chief executive Steve McKay said: “Admiral, as a premier insurer and industry pioneer, is the perfect partner to leverage our telematics platform. We are pleased to provide Admiral with our turnkey support, including universal hardware, data services, and comprehensive analytics.”