Baldwin’s appointment follows the departure of Jacqueline McNamee which was reported in November
AIG has appointed Anthony Baldwin to the additional role of chief executive of its UK arm.
Baldwin will also continue in his current role as chief executive and board director of AIG Europe, the UK-domiciled European legal entity.
In his additional role Baldwin will report into executive vice president, chief executive, commercial Robert Schimek.
Commenting on Baldwin’s appointment Schimek said: “The UK has delivered a strong performance in 2015, thanks to the hard work and creativity of the entire team.
“Under Anthony’s strong leadership, I am confident that the UK team will build on this momentum and continue to expand the business by effectively balancing growth, profitability and risk.”
Baldwin’s appointment follows the departure of Jacqueline McNamee which was reported in November. Her exit is part of group-wide cuts affecting more than 300 managers globally.
AIG boss Peter Hancock aims to save between $500m and $600m a year through clearing out 23% of the insurer’s 1,400 senior managers.
Baldwin has spent 20 years at AIG, having joined AIG’s financial lines division in 1995 and serving as financial institutions manager for the UK and Ireland.
He later became chief underwriting officer for financial lines UK and Ireland in 2004, and two years later, was appointed financial lines manager UK and Ireland.
In 2008, Baldwin was appointed senior vice president of AIG International Commercial Lines, with responsibility for the financial lines portfolio of AIG International.
In 2014, he became managing director and head of distribution for AIG’s Europe, Middle East and Africa (EMEA) Region, with responsibility for market execution in its eight networked zones.
Baldwin added: “I am delighted to be assuming responsibility for AIG in the UK at an exciting time for the business and look forward to working with our talented team to realise the great potential for profitable growth in the UK market.”