Brightside in motor affinity deal with Debenhams

Broking group Brightside has launched a branded car insurance offering in conjunction with high-street retailer Debenhams.

The product will be fully serviced by Brightside and available online and over the telephone.

Mike Hazell, head of personal finance at Debenhams, said: “Partnering with Brightside was an easy choice to make - the group’s reputation for innovation within the industry and the high value it places on customer service reflect the Debenhams brand perfectly.

“We’re confident that this partnership will enable us to offer first class car insurance to customers and will raise the profile of Debenhams Car Insurance services within our existing market and beyond.”

Brightside chief executive Martyn Holman added: “This partnership between two major players in their relevant industries will benefit both for many years to come. We are delighted to manage Debenhams Car Insurance services, and look forward to bringing the brand to the attention of a large audience.”