Broker Direct is giving away a Rover 25 1.4iL car - worth £11,995 on the road - every three months for the next 12 months in a bid to generate more enquiries.
Customers seeking a motor quotation from its 800-strong broker base automatically qualify for the prize draw, which will be held every quarter, whether or not they decide to take up the quotation.
Marketing director Terry Stanley said it may seem unusual that there is no condition attached to buying a Broker Direct policy, but added the objective is to secure the distribution network for the long term.
