Insurer adds its private car product

The AA has added LV=’s ABC Insurance private car product to its car insurance panel.

The company currently offers quotes from a panel of more than 20 insurers.

Phil Bunker, managing director of LV=’s broker business, said: “The AA is one of the strongest motoring brands in the UK and I am delighted that the ABC private car product is joining their panel.

“My expectation is that our underwriting profile will fit well with the AA’s customer base and target market.”

Simon Douglas, director of AA car insurance, said, “At a time when the car insurance market is becoming more competitive it is important to offer the best possible value for money to motorists who are shopping around for their cover, so we welcome the addition of ABC car insurance to our panel.

“The team at ABC shares the AA’s view that value for money isn’t just about price: it’s about service, policy benefits and above all treating customers fairly. The AA is also one of the UK’s most trusted brands and we are confident that ABC will help us to uphold the standards that our customers have come to expect.

“The addition of ABC also means that we now have all the major insurers represented on our panel.”