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Axa to acquire majority stake in €1.2bn Italian MGA with UK operations

By 2025-08-01T08:00:00

Italy flag plane

’We are confident we can further scale our direct business, expanding our market reach to customer segments that naturally complement those served by our traditional distribution channels,’ says chief executive

Axa has entered into an agreement to acquire a majority stake in Prima, a direct insurance player in Italy with €1.2bn of premiums in 2024.

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