’Strategic acquisitions such as this are set to play a crucial role as we continue to scale,’ says chief commercial officer

Liberty Blume has purchased PHL Insurance Brokers in its first strategic M&A transaction.

The buyer was launched last year to deliver a range of technology-enabled services across multiple sectors.

It said the purchase of Lloyd’s broker PHL would further strengthen its financial solutions arm and enhance consumer, commercial and specialist insurance capabilities.

The deal will also open up new insurance markets for Liberty Blume, with PHL specialising in financial lines, property and casualty insurance classes on both a wholesale and retail basis.

Aniqa Sandhu, managing director for financial solutions at Liberty Blume, said: “This marks the start of an exciting chapter for Liberty Blume and our financial solutions business in particular, as we build capability, expand what we offer and take it to a bigger market.

“M&A is a critical pillar of our growth strategy and we look forward to making more announcements along similar lines in the coming months.”

Richard Packman, managing director at PHL, added: “Joining Liberty Blume allows us to continue our legacy of client-first service while gaining access to new resources, expanded carrier relationships and international reach.

“The synergies and culture of Liberty Blume fit perfectly with the principles of the PHL directors and we’re delighted to become part of the Liberty family.”

Growth plans

Liberty Blume employs 900 people across seven locations in the UK, Ireland and Netherlands. By reinvesting its profits back into its business, it expects to deliver double-digit revenue growth in 2025.

Strategic M&A transactions and partnerships that expand and extend Liberty Blume’s capabilities will form part of the company’s growth strategy.

In turn, Liberty Blume is currently evaluating a range of strategic acquisitions as it develops its M&A roadmap for the coming years.

Joe Gallagher, chief commercial officer at Liberty Blume, said: “Strategic acquisitions such as this are set to play a crucial role as we continue to scale Liberty Blume, allowing us to diversify, deepen expertise and move even faster to meet rapidly evolving customer needs.

“We will continue to be proactive in looking at further opportunities to broaden out and enrich the services we offer our customers.”

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