London-based startup broker expands leadership team with new divisional director

Startup broker Native has appointed George Frith as its new divisional director for bitcoin mining and artificial intelligence (AI) compute.

In his new role, Frith will lead the broking of complex risks across digital assets, bitcoin mining operations and AI compute infrastructure.

He will also work closely with clients to help them identify risk exposures and access bespoke cover.

Frith brings over a decade of insurance industry experience, including eight years in underwriting and two in broking, with a particular focus on the property market.

His career includes roles at AIG, Hiscox, Superscript and, most recently, Relm Insurance, where he founded a property book from the ground up.

Ben Davis, co-founder and chief executive at Native, said: “Frith brings a rare combination of deep technical insight into digital assets and over a decade of experience in the insurance industry.

“His track record of delivering genuinely innovative solutions – particularly in the crypto mining space – aligns perfectly with Native’s mission to bridge the gap between traditional insurance and blockchain technology.

“As we continue to redefine how risk is managed in this rapidly evolving sector, Frith’s expertise will be invaluable and we’re thrilled to welcome him to the team.”

Broker launch

His appointment comes following the London-based digital assets broker launching in October 2024. The firm is backed by £2m of seed funding from Nexus Mutual.

The broker aims to bridge the gap between traditional insurance with on-chain capital to address the issue of underinsurance for digital assets businesses.

Speaking about joining Native, Firth said: “What excites me about Native is that we’re not just adapting old models with higher premiums. We understand that insuring a mining facility with specialised cooling systems, power infrastructure and ASIC hardware requires a fundamentally different approach.

“The same applies to AI compute facilities. Its environmental controls, redundant power systems and GPU clusters need coverage that reflects their actual replacement costs and business interruption risks.

“We’re working with underwriters to build protection that aligns specifically with how these facilities actually operate. That’s what will enable sustainable growth across the entire digital infrastructure ecosystem.”