Ageas UK has also made two leadership appointments that will come into effect next year
Peter Martin-Simon, who was appointed chief executive at Esure after Ageas UK completed its acquisition the firm, has decided to leave the business.
Ageas UK announced on 30 September 2025 that the deal had been finalised and that David McMillan and Peter Bole were stepping down from their respective roles as chief executive and chief financial officer (CFO) at Esure.
Martin-Simon, who was chief commercial officer at Esure, was named as the new chief executive.
However, Ageas UK has said today (17 December 2025) that Martin-Simon has decided the time is right to leave the business in April.
Meanwhile, Caroline Smith, chief people officer, will also leave the business to pursue an opportunity in private equity at the end of March.
Ageas UK chief executive Ant Middle said: ”I’m deeply appreciative of the contributions from both Martin-Simon and Smith during this pivotal period for our businesses.
”Their efforts have created the opportunity to accelerate the move towards a unified business and governance structure, having successfully completed the transformation of Esure and helped guide the first phase of integration. With these foundations firmly in place, they leave having fulfilled their mission and have made a significant contribution towards positioning the combined organisation for long-term success.”
New hires
As a result of these moves, Ageas UK has made two leadership appointments, effective from 1 April.
Read: Ageas agrees to acquire Esure for £1.3bn
Read: Middle discusses how Ageas will take on Aviva and DLG with Esure
Explore more people moves content here, or discover other news stories here
Jonathan Price, currently CFO, will become managing director of the Ageas direct business for the Ageas and Esure brands.
Meanwhile Alistair Smith, Esure’s CFO, will take on the CFO role for Ageas UK.
A permanent replacement for the chief people officer will be confirmed soon.
Middle said: “I’m delighted to announce these experienced appointments, bringing deep knowledge of our business and ensuring strong, energised leadership. This reflects the calibre and depth of talent across Ageas and Esure.
Together, we will maintain momentum towards becoming one unified business and I would like to wish Price and Smith every success in their new roles.”
Appointments are subject to regulatory approvals.
His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
No comments yet