The insurtech aims to ’reduce the burden of insurance for businesses’ 

Insurtech Superscript has launched a digitally driven insurance advisory service for businesses called SuperscriptQ - this is focused on providing support around emerging and hard to place risks.

SuperscriptQ combines machine learning technology and data science with advisors to help larger businesses with more complex risk profiles secure bespoke cover easily and quickly.

David Dickson, head of SuperscriptQ, said: “The launch of SuperscriptQ will benefit everyone in the supply chain.

”We are bridging the gap between underwriters and complex high growth digital businesses which are struggling to find insurance that can keep up with their rapidly evolving risks.”

Reducing the burden

Superscript provides flexible cover for SMEs. Its online direct proposition provides small businesses with an insurance quote in four minutes through a self-serve cover builder.

The entire process and customer journey is managed digitally through Superscript’s proprietary technology.

The insurtech already arranges insurance for thousands of startups and scaleups in emerging sectors around the globe - it has seen demand for its product suite increase substantially, with the premium from advised customers growing by 150% over the past 12 months.

Dickson said: ”Our advisory team works tirelessly to reduce the burden of insurance for businesses with emerging risks. As their businesses become more complex, we want to make their insurance easier.

“Now as SuperscriptQ, we will be completely digital, backed by cutting-edge machine learning technology, allowing us to do our jobs more effectively and reliably, providing numerous tangible benefits for our customers.”

 

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.