’Our commitment remains to deliver exceptional customer experiences,’ says group managing director

Insurtech Uinsure has made two c-suite appointments as its looks to strengthen its insurance technology and distribution reach across new and existing markets.

The moves will see Will Price take up the role of chief insurance officer, while Paul Kelly will become chief product and programme officer.

Price, who brings 30 years’ experience of developing insurer partnerships, will be responsible for maintaining and developing an insurer partner offering to support Uinsure’s product proposition.

And Kelly, who has served as Uinsure’s chief proposition officer since 2016, will develop the firm’s product proposition and deliver growth projects in his new role.

“The simplicity of our technology has been the driving force behind our success and we want to take this to the next level,” Kelly said.

”Our future developments will be transformational and accelerate the growth of our proposition and the markets that we operate in.”

Price added: “Collaborating to deepen our existing insurer relationships, as well as building new ones in the non-standard and landlord spaces, will mean we can deliver sound underwriting results and competitive propositions as we expand our distribution reach.” 


The moves come after Uinsure secured a minority investment from Lloyds Development Capital (LDC) back in February 2024.

Simon Taylor, Uinsure’s founder and chief executive, explained to Insurance Times that the new investment aimed to place the insurtech “on the road to accelerate growth”.

”Following on from LDC’s investment in Q1 of 2024, the creation of the two new roles will support Uinsure’s expansion and market growth ambitions,” Uinsure said.

Martin Schultheiss, group managing director, added: “Our commitment remains to deliver exceptional customer experiences that provide our partners with progressive and relevant insurance solutions. Both Will and Paul are highly experienced in their respective areas and will play a critical role in the next phase of Uinsure’s growth strategy.”