RBS Insurance appoints chief marketing officer

RBS Insurance (RBSI) has appointed Rick Vlemmiks as chief marketing officer, UK & international.

Previously Vlemmiks was Centrica (British Gas) commercial and marketing director. He will start in February.

Vlemmiks will report into chief executive Paul Geddes and the RBS executive committee.

RBSI owns brands such as Direct Line, Churchill, Privilege and Green Flag.

Geddes said: “Rick has great marketing and commercial experience gained across several sectors, which will be invaluable as we look to grow profitably in the future. I know he’s looking forward to working with our portfolio of leading consumer brands.”