Around a third of consumers lose out financially through a failure to read or understand small print, according to new research.

The research, commissioned by Saga, also showed that 47% of those surveyed admit to not always reading small print that commits them financially and 20% to never reading it at all. Reasons include too much text and excessive financial jargon, But a quarter said it is just too boring.

Over half (55%) rely on their financial adviser to point out the important elements within the small print.

Andrew Goodsell, managing director of Saga Services, said: "We are appalled at the research findings. They clearly place a responsibility on the industry to intensify efforts to use simple English."


The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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