Towergate lands marketing director from Lloyds

Towergate has raided Lloyds Banking Group to appoint Lindsay Forster as group marketing director.

At Lloyds, Forster was most recently products and marketing director for the commercial bank and previously was general insurance products and marketing director.

Prior to Lloyds, she worked in senior marketing roles at Norwich Union (Aviva), RAC and in the motor industry.

She will join the Towergate executive committee, reporting to group chief executive Mark Hodges.

Hodges said: “I am delighted that Lindsay has agreed to join us in a role which will enable us to focus on our strategy to grow in the SME and specialist personal lines markets.

“Towergate has a unique business model. Our broking and underwriting divisions, working alongside each other, provide us with unparalleled insight into customers needs in the UK market. This insight will play a central role in the further development of our group marketing strategy.”

He added: “Lindsay will work closely with each of our divisions to help maximise the real opportunities we have to increase brand and product awareness and to capitalise on relationships with more than 3 million insurance buying customers.”