Aidan Plumridge rejoins from Sterling to boost personal lines and life operations.

Cassidy Davis, the specialist personal lines Lloyd’s insurer, has appointed Aidan Plumridge as head of marketing and business development.

Plumridge, who is returning to Cassidy Davis following a period as a director of Sterling Life, will be responsible for continuing the growth of the Company’s London market presence and existing business lines including the Payment Protection Insurance and Affinity areas. He will also spearhead the development of the Company’s new Accident & Health operation and the imminent repositioning of the Life Syndicate business in London.

Brian Jackson, active underwriter, on Cassidy Davis’s Lloyd’s Syndicate 779, said: “We are pleased to welcome Aidan back at such an important time in our growth. He will now be able to build on the strong foundations he has already created across the business and take on the challenges of growing new and exciting areas of the business going forward.”

In August the Company announced the appointment of Graham Sims to head its Accident and Health division to strengthen and expand its offerings to regional brokers and Lloyd’s.