Cassidy Davis signs Admiral deal

Cassidy Davis, the specialist personal lines Lloyd’s insurer, has announced its appointment by Admiral Group, to provide premium protection insurance cover for their motor policies sold under the Admiral and Bell brands.

Cassidy Davis will provide Admiral and Bell customers with monthly premium cover for up to 12 months in the event of accident, sickness or unemployment. Customers will also benefit from simplified eligibility requirements, reducing the amount of information needing to be disclosed to obtain cover, whilst continuing to meet Insurance: New Conduct Of Business sourcebook (ICOBS) requirements.

Chris Biles, active underwriter at Cassidy Davis, said: “The cover is designed to make it clearer for consumers to understand the product they are buying, an important consideration as part of Treating Customers Fairly. By simplifying the sales process, we are also making it faster and more straightforward for their customers to buy cover.”

Charlotte Bennett, marketing director at Admiral Group, said: “In today’s economic environment, premium protection insurance is important for our customers. We needed a partner who could cater for their needs. Not only has Cassidy Davis done this, but their speed, efficiency and flexibility has been second to none; forming an important factor in our decision to work with them.”

The Admiral Group business was placed by Creditor and General. The company’s managing director, Harry Ashall, commented: “Admiral Group wanted a product that had real value and benefit for the customer whilst at the same time facilitating a simplified sales process. Cassidy Davis were able to meet those demands. Customers have reacted very positively to the new product and the launch has been very successful”.