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Aviva’s Jason Storah: ‘Personal lines market needs a bit of rope’

By 2026-03-13T12:00:00

Jason Storah Aviva CEO (official)

Personal lines rates must rise – especially in the motor market – otherwise ‘the industry just can’t last too long’, says UKGI insurer leader

Following personal lines rates dropping by “about 11%” over the past 12 to 18 months, this marketplace “needs a bit of rope” – otherwise “the industry just can’t last too long”, according to Jason Storah, general insurance chief executive for UK and Ireland at insurer Aviva.

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