Aviva to launch insurance app on ChatGPT

Aviva is launching a new app on ChatGPT to help customers obtain initial home insurance quotes faster.

The Aviva app will be available to connect to through the App Store in ChatGPT, which customers select and add.

Potential home insurance customers will be asked a few questions, including name, address, contact details, which type of policy they require and the app will return a home insurance quote for Aviva’s signature home insurance product.

If a customer wishes to purchase a policy after receiving a quote, they will be able to click on a link which takes them through to Aviva’s website, select an add-ons and pay.

Aviva said that obtaining a quote should only take a couple of minutes.

Owen Morris, chief executive of Aviva UK personal lines, said: “Customers choose to buy their insurance in many different ways and this app will be a brilliant new addition to Aviva’s existing distribution channels, allowing more customers to access our products when and how they want.

“The app is simple to use, allowing customers to get a home insurance quote with just a few questions.”

New partnership

Aviva recently announced a new partnership with OpenAI and the launch of the app will be the first collaboration between the two organisations.

The app is aimed at people who want to use large language models (LLMs) for everyday tasks, including shopping for insurance.

It is expected to be launched in the next few weeks.

Morris said: ”We already compete strongly across all distribution channels, including direct, price comparison websites, brokers and partnerships and this will now enable customers using LLMs to purchase from us.

“Although use of LLMs in financial services is relatively new, it’s likely we will see more customers adopting this purchase method as behaviour changes and LLMs become more commonplace.”