BMS Group partners with AI product firm to enhance placement efficiency

BMS Group has partnered with (re)insurance artificial intelligence (AI) product company Mea Platform to integrate the latter’s broking operations products.

Through this collaboration, BMS will deploy Mea’s AI across placement workflows to improve speed, consistency and execution quality while supporting brokers with real time operational intelligence.

The (re)insurance broker said that it adopted the offering to modernise core broking workflows and accelerate how risk is placed in global markets.

Ian Gormley, UK chief executive at BMS, said: “We’re pleased to be working with Mea as we continue to invest in technology to support more efficient and consistent placement processes.

“This collaboration reflects our broader strategy to strengthen our digital capabilities and enhance how we operate, with a focus on improving the service we provide to clients and trading partners. It also supports our longer-term ambition to evolve how business is transacted through more streamlined and digitally enabled processes.”

‘Defining advantage’

The AI product firm’s broking operations were launched in 2025.

The offering was designed to automate enquiry intake, data ingestion, document processing, market submissions and digital placement

Commenting on the partnership, Martin Henley, chief executive at Mea, said: “Placement efficiency is a defining advantage for leading brokers in today’s market.

“BMS’s selection of Mea reflects a clear focus on using AI to strengthen how business gets done day to day – improving placement outcomes, supporting brokers at the point of execution and driving digital leadership without disrupting existing systems. Applying our knowledge graph, built on $400bn (£320bn) of transactions, gives BMS an even greater edge in a market that rewards speed.”