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Aviva refuses ‘to chase unprofitable’ commercial lines business amid soft market as GWP tumbles 4% in HY results – Jason Storah

By 2026-08-17T06:00:00

Jason Storah Aviva CEO (official)

‘In a softening market, if you’re chasing top line, it can get you into trouble,’ says UK and Ireland general insurance boss

Insurer Aviva is “very focused” on its “technical rate strength” in commercial lines and “walking away” from new and renewing business in this class that is deemed unsustainable as soft market conditions dent year-on-year underwriting profit, according to Jason Storah, the firm’s UK and Ireland general insurance chief executive.

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