Simply Business launches insurance app for small businesses in ChatGPT

Simply Business is launching a new business insurance app in ChatGPT for small businesses in the UK and US.

The new application will connect ChatGPT to the digital insurance marketplace’s pricing functionality.

Small business owners can immediately receive a price by providing three pieces of information – trade, estimated annual revenue and postcode.

They are then directed to the Simply Business website to complete the full quote process and securely purchase a policy.

David Summers, group chief executive at Simply Business, said: “In 2005, we set out to change the way small businesses purchase insurance. More than two decades later, we have over one million customers worldwide and we are continuing to evolve our capabilities to simplify the way they research and buy insurance.

”Launching this insurance app in the US and the UK for small businesses in ChatGPT is our latest step in meeting our customers where they are and making the insurance buying process an easier, better and fairer experience for them.”

’Removing one more barrier’

The Simply Business app is available on the app directory within ChatGPT and may appear as a recommendation when users ask questions related to business risk and insurance.

Dana Edwards, group chief technology officer at Simply Business, added: “Small business owners are already using platforms like ChatGPT to research, plan and make decisions. By safely bringing insurance pricing into that environment, we’re removing one more barrier between them and the coverage they need.

”We designed the app with the safeguards that customers have come to expect – this kind of rapid, responsible innovation is precisely what our global technology platform is built for.”