’Consumers are increasingly using conversational AI to learn, ask questions, explore and solve meaningful financial challenges,’ says president
Experian has launched a new insurance marketplace application on ChatGPT.
The move will introduce Experian’s auto insurance comparison platform to OpenAI’s audience. Within ChatGPT, users can review coverage options, compare estimated rates from more than 37 carriers and ask follow-up questions in real time.
This comes following Tuio, a Spainish digital insurer, launching a proposition that enables users to receive personalised home insurance quotes within the conversational interface.
Following the Experian launch, Dacy Yee, president of Experian Consumer Services, said: “Consumers are increasingly using conversational AI to learn, ask questions, explore and solve meaningful financial challenges.
“Making our insurance marketplace available through ChatGPT allows people to evaluate their choices naturally and potentially save more than $1,000 annually on auto coverage.”
Expansion
This launch reflects Experian’s long-term artificial intelligence (AI) strategy and its commitment to expanding secure, conversational financial experiences for consumers.
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Over time, Experian plans to introduce deeper personalisation by leveraging its proprietary data, advanced analytics and carrier network to deliver more insurance experiences, including the ability for consumers to progress toward bindable coverage directly within ChatGPT.
”As conversational AI continues to evolve, Experian expects to expand secure, consumer focused experiences across ChatGPT and other platforms, empowering individuals to navigate complex financial decisions with greater confidence and control,” the firm said.
His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
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