Defaqto predicts more aggregators will further blur view
Defaqto’s report Motor Insurance 2009: Another Bumpy Ride says consumers are confused by 140 insurers offering more than 200 different policies and more aggregators will make it worse.
Mike Powell, principal consultant for general insurance, said: "The motor insurance market provides so much choice for the consumer that it can be very confusing when choosing an insurance provider.
"Online comparison and research sites are becoming more popular with confused consumers. But the ever increasing number of aggregator sites could just add to all of the confusion."
Focus on features
Powell said the best way for consumers to reduce their confusion is to focus on the policy features that are important to their own circumstances.
