A lemon is not something one normally would want to associate with their vehicle.
As such, Backchat watched with amusement this week as new personal lines insurer, Insurewithease, used the citrus fruit with a bad rap to launch its brand.
Sources say the company was hoping the bright yellow would distinguish it from the “grey men in Lloyd’s”.
With a slogan that sounds straight out of the Jamie Oliver cookbook, along the lines of “Easy peasy, lemon squeezy” it’s a good thing the company is starting off by focusing on travel insurance.
It's the perfect way to acknowledge hard work, inspire your team, and network with industry leaders.
Crucially, as many of our attendees have done before, you can use your table booking as the perfect, hassle-free Team Christmas Party, combining prestige, celebration, and a memorable night they'll talk about all year!





































