Backchat learned this week that the ABI has got itself a reputation for being a green trade body.

Speaking at the Insurance Times Forces of Nature conference this week, Peter Ainsworth MP, shadow secretary of state for environ-mental affairs, labelled the ABI as "new age eco-warriors".

Nick Starling, the ABI's director of general insurance, refused to admit a love for "tree hugging" in his spare time.

Backchat, however, can't help but contemplate this image.