Five Star 2025 eTrading Overall Ratings – Insurers via Platforms

This is the 11th year that Insurance Times has conducted its annual eTrading survey, investigating brokers’ opinions, attitudes, and satisfaction levels with the eTrading services they receive from their insurance partners and software house providers.

For insurers wanting to receive in-depth analysis from the report, the 2025 Etrading Data Insight Book can be acquired by contacting Aisha Roberts:

The most recent survey, conducted between January and March 2025, saw more than 750 brokers identify and rate the insurer extranets, insurers via platforms and software houses with which they have regularly placed business during the past 12 months. This informs the Five Star Rating Report: Etrading 2025.

Insurer via Platforms 2025 Star Rating 2025 Overall Score 2025 Ranking Ranking Change
Zurich Five stars 4.24 1
Aviva Five stars 4.11 2
RSA Four stars 4.09 3
QBE Four stars 3.98 4
NIG Four stars 3.94 5
AXA Three stars 3.90 6 1
Allianz Three stars 3.85 7
AIG Three stars 3.79 8 2
Covea Two stars 3.62 9

eTrading Reports

eTrading Report Archive

eTrading related articles

digital, etrading, five star

News

Insurance Times reveals headline results of 2025 eTrading survey

2025-05-12T06:00:00+01:00By

More than 750 broker respondents provided feedback on their eTrading experiences via software houses and insurer extranets

etrade

News

Commercial MGA launches into eTrade as it looks to plug market gap

2025-04-23T12:00:00+01:00By

’This expansion is a landmark moment,’ says chief executive

etrading (4)

News

Polaris reveals £449m in GWP traded through imarket in 2024

2025-02-25T15:00:00+00:00By

’Our technology suite is in a strong position and our latest results show how widespread the usage of our technology remains within the industry,’ says managing director

high jump, raise the bar

IT Interview

Rebecca Gambrell: Aviva seeks to ‘raise the bar’ on eTrading service following 2024’s five star success

2025-02-24T07:00:00+00:00By

As Insurance Times’ 2025 eTrading survey is currently being completed by UKGI brokers, Aviva’s SME and delegated authorities managing director says the insurer ‘constantly [feels] pressure to improve and make sure that we’re not standing still’ around digital trading

All eTrading articles