Scottish personal injury specialist Accident Claims Scotland has launched a TV and press campaign aimed at people who are injured through no fault of their own.
The campaign is set to inform people who do not claim the compensation to which they are legally entitled.
The company's managing director Martin Haggarty said: "The number of claims being made has remained fairly static over the past few years. Many of these people feel that the process is too complicated or too expensive.
"Accident Claims Scotland aims to try to educate the public that this needn't be the case."