RAC, Bell, Alliance & Leicester and Auto Direct join comparethemarket.com.

comparethemarket.com today announced that a further four insurance brands have gone live on the site, as part of its continuing drive to attract quality names and expand its appeal to consumers looking to save money on their insurance.

The new insurance brands are RAC, Bell (part of the Admiral Group), Alliance & Leicester and Auto Direct.

The new additions are part of an ongoing strategy to expand the breadth and diversity of comparethemarket.com.

Jeremy Moll, commercial director at comparethemarket.com, said: ”We’re pleased to welcome these new brands on board and are certain they will see strong returns from the site. We have made major commitments to further development of the comparethemarket.com brand and there are more consumers embracing the comparison site market all the time. There are massive opportunities for insurance brands here and comparethemarket.com is undeniably a cost-effective way to reach millions of customers.”