RAC, Bell, Alliance & Leicester and Auto Direct join comparethemarket.com.

comparethemarket.com today announced that a further four insurance brands have gone live on the site, as part of its continuing drive to attract quality names and expand its appeal to consumers looking to save money on their insurance.

The new insurance brands are RAC, Bell (part of the Admiral Group), Alliance & Leicester and Auto Direct.

The new additions are part of an ongoing strategy to expand the breadth and diversity of comparethemarket.com.

Jeremy Moll, commercial director at comparethemarket.com, said: ”We’re pleased to welcome these new brands on board and are certain they will see strong returns from the site. We have made major commitments to further development of the comparethemarket.com brand and there are more consumers embracing the comparison site market all the time. There are massive opportunities for insurance brands here and comparethemarket.com is undeniably a cost-effective way to reach millions of customers.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.