Allianz Cornhill has launched Key Partner, a new broker club that it hopes to make a market leader within the next five years.

Currently Allianz Cornhill has 3,800 brokers. The insurer said it would be seeking around seven per cent of them (270) as key partner members. Criteria to qualify as a key partner member will include the need to meet annual scoring requirements. Brokers will have to show that their risk presentations are of a high quality.

"Movers and shakers of the broker world are really what we are looking for," said a spokeswoman for the insurer. "We look at everything about the broker: how professional they are, their performance. We look at their marketing plan, their business plan. Do they know where they are going to be in the next five years.

"It is not just about loss ratios, but that would play a small part in our decision."

Attractions of the club include profit deals, preferential rates on target business, and exclusive quotes. Brokers under 30 years of age will also qualify for funding to help them gain insurance qualifications.

Meanwhile, Allianz Cornhill International has appointed a new national broker manager from the beginning of this month.

David Hall, who previously managed business development within Allianz Cornhill Engineering, says his priority will be to develop and maintain Allianz Cornhill's big commercial accounts.

"From an Allianz point of view, we want to pick up the game in the UK," he told Insurance Times.

"My responsibility will be to maintain and develop linkages into national brokers working on multi global risks. I will be looking after accounts with a value of £100,000 upwards."One of Hall's first projects will be to develop Allianz Cornhill's Key Account Management (KAM) operation, which aims to create more effective links between the insurer and its brokers and clients.

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