Insurer's UK expansion plans aided by cricket tie up

Amlin has signed three-year sponsorship deal with Essex Cricket covering all the senior sides, youth and disabled teams, as well as Essex Cricket’s tournament sponsorship for the t20.

Amlin branding will feature on the County Championship whites, the t20 kit, and the youth, women’s and disabled kits, as well as on all training wear.

Amlin’s national commercial insurance division is headquartered in Chelmsford, Essex.

UK growth strategy

David Overall, sales and marketing director for Amlin UK said” “We are extremely proud to announce this partnership with Essex Cricket which supports both our strategy for UK growth over the coming years and promotes us as a significant and expanding employer in the county.

“The partnership between Amlin and Essex Cricket is an excellent fit and we look forward to working collaboratively to the benefit of cricket in our county and also to the enjoyment of our brokers and clients.”

?David East, Essex Cricket chief executive said: “We are delighted to have Amlin on board as our new main sponsor. We have developed an excellent relationship with the company over the last few years and I am sure that this new three-year deal will be very beneficial to us both.”