Are UK brokers using data analysis as the ‘main driver’ for personal lines cross-selling?


The cost of living crisis could be a catalyst to spur brokers to tap into data and cross-selling opportunities as end clients carefully consider their finances and insurance providers

Effective use of data is becoming the primary driving force behind cross-selling activity in most walks of commercial life - except personal lines insurance broking.

According to Noldor, a US-based insurance data aggregation company that deals in the UK with Lloyd’s and the London market, this exception contrasts notably with the situation across the Atlantic.

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