Briefing: Is the insurance industry still underestimating the cost of poor service?

bad service

During softer market conditions, service becomes an even more important differentiator – but still too many firms are failing to focus on service as an important commercial USP

In an industry built on trust, high quality service should be non-negotiable. But far too often, it still feels like an afterthought – with long wait times, unclear communication and slow claims handling continuing to frustrate insurance customers.

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