UK general insurance network CETA has reported a 96% increase in sales of its new ASU policy, CETA Safeguard. This was despite a number of insurance companies withdrawing from the ASU market, the network said.

CETA managing director David Quick said: "While some insurers are leaving the market because they are finding it difficult to make money, our experience is that there is significant demand out there for a well thought out, competitively priced product."

The product, which was introduced in January 2003, was specifically designed to address the problems traditionally associated with ASU products.

CETA said its decisions to offer back-to-day-one cover (many policies impose 30-90 day exclusion periods) and to enable policyholders to purchase cover that allows a maximum monthly payment of £2,500 (most policies limit this to £1500) were proving particularly attractive.

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