Analysis

How insurance is helping prevent own goals at 2026’s World Cup

By Tim Evershed 2026-04-20T07:00:00

Football match

Travel insurance small print needs to meet high healthcare costs in North America, while longer opening hours for UK pubs means a re-evaluation of employers’ and public liability products is necessary

This summer’s Fifa World Cup – held between 11 June and 19 July 2026 – will bring together 48 football teams playing 104 matches in 16 host cities across three countries.

Hundreds of thousands of fans will attend the matches across North America, while millions more will watch on television – in pubs, bars and parks across the globe.

An event on this scale and with this complexity is only possible due to the network of insurance coverage that mitigates numerous risks and protects those watching – whether viewing in the US, Canada and Mexico, or on home turf.

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