Aviva recruits Whitehouse again to rival Admiral in ad campaign

Fast Show comic Paul Whitehouse is to star once more in an Aviva advertising campaign, this time on multicar insurance.

Admiral spent heavily last year on adverts to promote multicar insurance, and now Aviva is doing the same.

The new advert will show Whitehouse as a ‘Brummie fishing fanatic’ called Ollie. Ollie spends his saved money from multicar insurance on a pair of waterproof chest waders, reports Marketing Week.

Whitehouse starred in a string of Aviva adverts last year promoting cheap car insurance deals. Viewers can download a Facebook app allowing them to interact with ‘Ollie’s Garage’.

Heather Smith, director of marketing at Aviva, said: “This new campaign builds on the success of previous Paul Whitehouse ads and, for the first time, we’re extending the reach of the character beyond TV. In ‘Ollie’s Garage’, users can play, watch, create and share different elements, bringing the character to life through social media.”