Axa is likely to follow up its new online motor insurance service with other online products, said marketing head Catherine Raoufi.

Axa launched its motor insurance website, called axamotor.co.uk, this week and Raoufi said other insurance products were being considered for the high-tech treatment.

However, she said the decision would be based on customer research, not pressure to compete with other insurers that were going online.

"We're not easily moved into fashion – it's the genuine customer need that we've responded to," Raoufi said.

The new site enables customers to buy policies within two minutes and offers advice on making claims and driving abroad.


The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

Topics