Broker poaches Provident MD to head up Frontline.

The BGL Group today has appointed a new managing director to oversee the growth of its personal lines business, Frontline.

BGL, which is one of the UK largest personal lines brokers, has poached Mark Collier from Provident Insurance, where he also served as managing director.

Frontline encompasses the BGL Group’s key personal lines insurance brands including BUDGET, ibuyeco, Bennetts bike insurance and Dial Direct.

Collier, who had served as managing director of Provident since 2001, has more than two decades service in the industry.

Peter Winslow, Chief Executive of the BGL Group said: “We are delighted to welcome Mark Collier to the Group.

"We have worked with Mark for many years as a valued insurer partner, and know that he will deliver the commercial insight and leadership to take our brands to the next level. The Group has ambitious targets for the years to come, and Mark’s appointment helps set the perfect environment for us to achieve them.”