Leicester broker keeps name but changes logo

Brokerbility Group founding member Brett & Randall has completed a rebrand to B&R.

The Leicester-based broker has launched a new logo but has not changed its name.

The company said the change reflects the fact it is known to many of its clients and insurer partners as “B&R”.

Mark Taylor, director, said: “Brett and Randall is a strong brand in Leicester, but we wanted to come up with something fresh and new to reflect the vibrant new management team.

“We are known as ‘B&R’ in the industry, so it made sense to incorporate this within our new brand design."

The reband is part of Brett & Randall’s planning for the future to build on its position as one of the region’s largest independent brokers, it said.

The management team, led by chief executive Ashwin Mistry, completed an MBO earlier this year.