Briefing: Aviva should avoid this strategic blunder

Saxon east

New Aviva chief executive Amanda Blanc faces one major issue that needs solving, but she is already facing distractions

Aviva has one central issue that must be dealt with.

Previous chief executives Andrew Moss, Mark Wilson and Maurice Tulloch all kicked the can down the road. New chief executive Amanda Blanc should not be distracted in solving the problem.

Read more…

(If you’re already a subscriber, please sign in here.)

Get access with a 14-day free trial

This article is usually available exclusively to subscribers.

Subscribe for full access - Take out a print and online or online only subscription

For a limited period, you can enjoy all the benefits of an online subscription free for 14 days. Sign up now to read this article in full and to enjoy unlimited access to premium online content, a digital edition of the latest issue, plus an online archive of back issues.

Also, as a registered user, you will be able to -

  • Access unlimited breaking industry news as it happens
  • Sign up to a choice of daily and weekly newsletters

Register to view free premium content