Sponsored content: Digital tools are opening doors in SME insurance. Stuart Mosley, UK SME manager at Travelers Europe, highlights how partnering with an insurer that combines tech-driven efficiency with personal service can help brokers deliver more value to their clients.
Brokers who sell insurance to small to medium size enterprises need to hit a sweet spot with the service they provide. On the one hand, the SME segment demands speed, simplicity and affordability, so digital trading platforms are essential.
On the other, SMEs still look to their broker for guidance when they have complex questions or face unusual circumstances.
That’s where Travelers can make a real difference. We’re investing in eTrading capabilities because demand is rising and the benefits are hard to ignore – digital tools reduce cost, manual effort and time to bind.
They also open the door to richer analytics and wider product access, helping brokers serve SME clients more effectively and at scale.
Digitalisation, however, isn’t enough to secure the loyalty of small business owners. A study from Price Waterhouse Cooper found that even as demand for digital channels increases, offline interactions remain highly valued, with 11% of SMEs preferring face to face and 27% preferring phone conversations.
By pairing digital advantages with human expertise, Travelers is helping brokers shift routine tasks online so they can focus more time on building trusted adviser relationships.
The result is profitable portfolio expansion, stronger client retention and a future-proof position in an evolving market.
Leveling the playing field
Later this year, Travelers will introduce live web chat functionality to enhance our existing eTrading capabilities. It’s another way to engage with us in the channel you and your clients prefer.
Brokers of all sizes can benefit and we continue to invest in technology that supports brokers and enhances the service they provide.
For nearly 165 years, Travelers has helped clients innovate – from issuing the first private motor policy in the US in 1897, to covering the Apollo mission to the moon in 1969.
What hasn’t changed is our commitment to delivering the best possible outcomes for our brokers and customers alike. Whether your clients want to innovate on a small or grand scale, we’re a company that finds ways to help businesses advance.
Brokers partnering with Travelers benefit from the financial strength of a global brand combined with the personalised service of a small company.
For brokers seeking speed, convenience and efficiency, we provide eTrade options – online quotation and automated renewal processes, resulting in quicker responses and simplified workflows.
Those needing personal support can continue to reach us via phone, email and, soon, through web chat. We’re committed to investing in our service for brokers working with SMEs, whether via online channels or traditional routes.
Digital channels are not replacing relationships, but they are transforming them. Speed, transparency and convenience are now expectations. Brokers who embrace this shift – and partner with insurers that enable them – will be best placed to grow SME business in this evolving landscape.
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