Partnership to provide car insurance has been extended for a further three years

Supermarket Asda has renewed a contract for Brightside to provide white-label car insurance under the Asda Money brand for another three years.

Brightside will provide fully serviced car and commercial vehicle insurance online and through its UK based call centres, and also add a direct channel which is expected to generate 400,000 online quotes each year from the Asda Money website.

Brightside chief executive Paul Williams said: “We are delighted to be extending and growing this partnership. The expansion of the business model represents an escalation of the brand loyalty benefits.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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