Broker to sell commercial insurance to online recommendation service’s roster of trade members

Broking group Brightside has signed an exclusive 12-month partnership with online trade recommendation service RatedPeople.com.

Under the deal, Brightside will provide commercial vehicle and public liability insurance to RatedPeople’s database of registered trade members.

Brightside interim chief executive Paul Chase-Gardener said: “We are confident that this opportunity will be of long-term benefit to Brightside and RatedPeople.com as well as to our insurer panel, who have a substantial appetite for the type of business that the partnership is expected to generate.

“Working with affinity businesses is key to reaching our long-term aim of being a major insurance distribution business.

“Adding another household name to our partnership network represents a significant opportunity to develop our distribution reach, not only with the expected commercial vehicle and public liability policies, but also through our established SME cross sales business model.”

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