The seasoned film star Peter O'Toole has been lured into his first television commercial by Zurich Financial Services.

The actor, who is most famous for playing Lawrence of Arabia, will star in a 60-second Sky TV advertisment that celebrates the Rugby Lions tour of Australia and the UK domestic game, which are both sponsored by Zurich.

As well as O'Toole, the commercial features nine-year-old Gabriel Middelton and a cameo performance from Harlequins prop forward Jason Leonard.

Former England flanker Mick Skinner was rugby technical adviser.