Church buildings insurer Congregational and General has seen the sales of its home policies take off since they were reviewed last year.
C&G's household policy Nest, launched only last April, now accounts for 50% of its new household income. Home Choices, its traditional sum insured policy re-launched in July 1999, is also increasing sales.
Roger Williams, C&G marketing manager, said new rates introduced on April 1, have boosted its positioning on software house screens.
The success of the Bradford-based insurer's household range means its core interest of insuring churches now accounts for just 25% of its business.