Motorcycle insurance specialist Carole Nash Insurance is launching a £2m marketing drive, including a television advertising campaign.
The Altrincham firm is to air a series of commercials in prime-time slots from 25 March - 31 April.
The company hopes the marketing drive will help increase its number of UK policyholders from 200,000 to 300,000.
Marketing manager Warren Dickson said: "We enjoy high brand awareness among lifestyle bikers - those who read the specialist press and attend bike shows - who account for around 50% of the UK's 1m bikers.
"The aim of the TV campaign is to raise awareness among the other 50%, those for whom two wheels is a mode of transport rather than a way of life."
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
