More than 1,000 apprentices are studying for industry qualifications

Sophie Lord

The Chartered Insurance Institute has chosen four Bluefin Group apprentices to act as apprenticeship ambassadors for the insurance profession.

The four representatives will attend CII events and provide case studies over the next year. “Using genuine apprentices who are currently going through the process to talk about their experiences carries much greater credibility with potential industry entrants and helps demystify for them what life is like working in insurance,” said CII relationship manager Caspar Bartington.

The apprecentices are Matthew Weeks, a commercial broker with Grimsby, Birmingham-based claims broker Matthew Roberts, Samantha Lord (pictured), an underwriter in Chelmsford, and Sophie Cooper, a director’s personal assistant in London.

Bartington said there was a growing appetite among young people to enter employment and training directly from school or college because of university tuition fee hikes, and that the number of apprentices studying for CII qualifications has recently passed 1,000.

“For insurance businesses, the term ‘apprentice’ in 2013 equates to ‘young professional’ and offers a valid alternative for recruiting great employees,” he said.

“Promoting the apprenticeship concept sits squarely within the CII’s remit to help attract and develop the best quality talent available for the insurance sector.”