Loss adjusters came under friendly fire during the first marketing session when the audience took part in a debate over branding.
Crawford loss adjusting director Jonathan Clark proposed that money spent on branding was wasted money in a highly competitive marketplace.
But his debating opponent, Royal & Sunalliance's Richard Drinkwater, won the day. The motion fell by 40 votes to 26.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.




































