Price comparison site is bolstered with five new partners.

Confused.com has announced the addition of five new partners to join its list of insurers for home and motor cover.

The home insurance panel will be strengthened with the addition of new partners which include; Churchill, Privilege, Tesco, Prudential and Virgin.

As well as having access to Privilege’s standard insurance brand, home insurance consumers will also be able to opt for its Platinum brand; while Tesco will be showcasing all three of its insurance brands on the comparison site, Tesco Standard, Tesco Finest and Tesco Value. Prudential will be joining the motor insurance panel.

Carlton Hood, chief executive officer of Confused.com, said: “We are delighted to have pulled off such a coup by adding 5 providers to our home and motor panels. We have always been committed to providing one of the most comprehensive services in the market, and believe that these additions will help us to widen the gap between us and our nearest competitor.

“Customers are increasingly using the internet to buy insurance, Price comparison sites are a great way to shop around for the best deal in the market – an attribute which is all the more significant during a time when consumers are increasingly feeling the financial squeeze."