Church insurer Congregational is seeking to boost revenues from household insurance by 30% this year by giving agencies to up to 200 new brokers.
The insurer, which donates all of its profits to churches, believes it can take advantage of brokers' complaints about the poor service standards of many of its big-name rivals.
Congregational is looking for brokers who have books of business ranging from £50,000 upwards.
Sales and marketing director Paul Moran said: “We are prepared to talk to brokers about relatively small accounts of circa £100,00 for personal lines portfolios. We believe we are different from any composites in our desire to deliver a personal service.”
The insurer is also seeking to form alliances with national IFAs and small building societies.