Covéa hopes to raise £75,000 for the Alzheimer’s Society as part of the Insurance United Against Dementia (IUAD) initiative

Covéa Insurance has announced the launch of a three-day trek that aims to raise at least £75,000 for the Alzheimer’s Society.

Simon cooter

It is part of the Insurance United Against Dementia (IUAD) initiative and will be headed up by commercial lines and high net worth director, Simon Cooter (pictured).

The IUAD initiative was formally launched in early 2017 and it calls on the insurance industry to unite to raise £10 million for dementia research, a subject close to Simon’s heart.

He explained: “Unfortunately, each and every one of us is likely to experience dementia - through a parent, sibling, friend, colleague or spouse. In my case, it was particularly close to home, both my father in law and my own dad were affected by forms of dementia in the latter stages of their lives.”

Over the coming weeks, Simon will be calling on his industry friends to band together and join him on the trek and help to meet the ambitious fundraising target.

“Collectively we can achieve so much more than we can individually,” he continued. “It’s fantastic to see the industry uniting for the greater good. As for Covéa Insurance, ‘Giving something back’ is an ethos that underpins our culture and supporting IUAD seems the right thing to do to complement the fantastic charitable causes we already support through our internal activities.”